Since 2004 I am engaged more and more in the topics of search engines, search engine optimization and search engine marketing. Currently I am dealing with increasing the web traffic to many clients' web site and also to my own web sites.
I'm developing my own web pages, which share a common feature: the majority of their visitors arrive via search engines, and they're not only contributing to ensure my living through the earnings of their advertisements but enable me to try out those things which I shouldn't necessarily be experimenting with using my clients' web pages.
I'm analyzing my clients' web pages with regard to search engine optimization and I'm giving them an overall picture about the SEO techniques used by the competitor's pages while making suggestions regarding the errors to eliminate, the functional and content developments to consider and what link building techniques would be practical to employ.
I provide continous counselling via e-mail, telephone and personally for clients who are in the midst of creating or renewing their pages or for whom search engine optimization is a never ending task, so they are in the continous need of consultation in certain issues or need discussion regarding the subsequent tasks and need to review the tasks they completed themselves.
I hold presentations, mostly in the starting phase of the optimization for major companies, about the necessary search engine optimization tasks, their theoretical background and practical knowledge in a manner so what was said can be understood by the manager, or the programmer or the designer, or the collegue in marketing can successfully utilize in their everyday job what they've heard.
I do the writing web pages' texts and certain, undeservingly neglected textual elements of the pages in a way that, besides being informative and competent they are sure to contain the search keywords and phrases as many times as possible, paying attention to that the more frequently searched terms play bigger role to ensure the web page will have a chance at appearing in most of the searches performed in the relevant topic.
I increase the number of the external links pointing to my and my clients webpages utilizing various techniques, in addition to Hungarian mainly on English and German language pages, although besides that I'm using Spanish, Italian, French web pages so their web pages are able to reach good ranks not only for Hungarian keywords and not only in the rankings of the Google's Hungarian version.
I create search advertising campaigns in the Google, Yahoo! and Etarget systems. I take part in determining the target audience, in writing the ad texts, in choosing the keywords and I'm continuously supervising the performance of the campaigns. I do these so my clients' web pages may appear in the search engines' result's ranking in a wider range than the possibilities provided by search engine optimization.